Cut it Out (by Kitten)

On March 15, 2013, in press, by True Feel

This week’s jam…

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Chained

On January 26, 2013, in press, by True Feel

Enjoy this song “Chained” by one of our favorite bands around, The XX.

Check out their new album “Coexist” available for purchase here.

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The Lumineers – Ho Hey

On December 7, 2012, in press, by True Feel

Here’s our pick for this weeks song… “Ho Hey” by The Lumineers

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S.K.A.T.E

On December 6, 2012, in press, by True Feel

It’s up to us (our generations) to keep skateboarding alive and instill the ideas of skating into the minds of the upcoming youth. Growing up in in the heart of the 80’s and 90’s, skateboarding was one of the most entertaining and most important aspects of our lives (what’s work? What are bills?). Back in the day, the streets were ours to skate. There wasn’t much movement that ever looked down on skating or what it stood for. There was no bad stigma, there was nothing…we just did what we loved to do most, and that was to skate. It’s been a while since a really great skate video was filmed, and now thanks to Girl and Chocolate Skateboards, one is finally here. It’s Pretty Sweet

Pretty Sweet - TrueFeel Clothing

With an all-star cast of 24 of todays most noticeable riders, this film is 78 minutes of straight entertainment. From riders like Eric Koston, Brandon Biebel, Vincent Alvarez, Raven Tershy, Marc Johnson, Guy Mariano, and all the way to Rick Howard…you can sit down to watch this film, but you’re legs will be twitching.

Pretty Sweet - TrueFeel Clothing

It’s fun…

Pretty Sweet - TrueFeel Clothing

It’s creative…

Pretty Sweet - TrueFeel Clothing

Pretty Sweet - TrueFeel Clothing

Pretty Sweet - TrueFeel Clothing

Pretty Sweet - TrueFeel Clothing

It’s somewhat insane…

Pretty Sweet - TrueFeel Clothing

but it’s all about skating…

Pretty Sweet - TrueFeel Clothing

Skateboarding isn’t a hobby, it’s a lifestyle…don’t let it get taken away. Skate or Die.

Pretty Sweet Trailer:

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Half Noise / Paper Route

On June 28, 2012, in press, by True Feel

On Thursday we shot into the city (NYC), and headed down East Houston, making our way to Mercury Lounge.

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truefeel clothing

We came early and met up with a couple friends, Gavin (drummer for Paper Route) and Zac Farro (Half Noise [fr. drummer of Paramore]). We hung out for a short while before remembering how hungry we were. Since we were in the area and only about a block away from one of the most famous delis ever, we popped over to Katz’s Deli . (You may recognize it from the movie, “When Harry Met Sally”).

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This joint has been around since 1888 and hasn’t changed much of it’s operation since.They’ve cycled through staff and maybe even some dinner ware,but; other than that, it’s a tradition that’s kept on with it’s amazing food and consistent delivery. No matter when you stop in, or what crew is working, you can count on your favorite plate being served the same way each time. They are said to have the best hot dogs in the city and the best pastrami this side of the Mason Dixon. Actually, that sounds awesome…I’ll have that…

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When I finished my sandwich, my plate looked like I had let a badger loose and he left no crumbs. This has got to be one of the best pastrami sandwiches I’ve eaten to date. The ticket you see is what every customer gets when you walk through the door. For anything you order, it’s marked on the ticket to be paid upon exit. If you don’t use it, (in the event you just went as moral support for a good friend who wants a delicious meal), you need to turn in your blank ticket OR it’s a $25 charge. That may sound crazy, but it’s their system, and this deli isn’t your average $5 footlong shop.

Once we felt nice n’ stuffed, it was time to head back to Mercury Lounge. We assumed our usual positions along the stage, and then it was time for Half Noise.

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Zac came on stage and was killing it on the drums and vocals. We were instantly hooked between the rhythm and the energy. This was his show, he was the star, he was right where he belonged.

truefeel clothing

truefeel clothing

Check out Half Noise online and definitely see them live if they’re ever in your area. For the main event of the evening, it was time for our friends of Paper Route to take stage and finish the night better than it began.

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Paper Route is an American Indie rock band made up of 5 members from Nashville, Tennessee. Each member is multi-instrumental which not only adds to their sound, but makes their stage presence all the more admirable and entrancing.

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truefeel clothing

The show went off flawlessly and left everyone on a high note. What a great night and what a great use of the snow machine, haha.

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Good times.

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NYC. ENTERPRISE. BBQ.

On June 14, 2012, in press, by True Feel

So last week, we headed into NYC to spend the day near the piers and on the Hudson. As usual, we parked under Lincoln Center and headed over to Pier 86 where the Intrepid is docked. If you’re not familiar with the Intrepid, it was a World War II aircraft carrier; and is now used to house aerospace exhibits…

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Everything was the same as usual, but completely different at the same time. This was the big day where the Space Shuttle Enterprise gets transported on the barge and placed on top of the Intrepid. We got there a few hours before the actual placement was going to be made and believe me, it was only a matter of time before hundreds of people came to witness this once-in-a-lifetime event. In case you weren’t there, I took the liberty and snapped this shot for you.

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There is a lot to see walking up and down the piers. If you’ve never been, you owe it to yourself to go check it out and catch a glimpse of the shuttle and the Jersey skyline. Just a few docks away is “The Beast.” He was our ride and was waiting to take off. This is a 3,000HP speedboat that can make a lap around Manhattan in a matter of minutes… let’s go!

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No wake zone…

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We took a trip downtown down river and checked on the World Trade Center, so far so good.

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Cruised by Ellis Island…

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and made a pitstop at Lady Liberty to see how she was holding up on this beautiful day. Lots of peeps hangin near her base…she must hate that.

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Did you know that her shell is only as thick as 2 pennies if you stack them together. Try it out and see how thin that actually is. Anyways, we did a few donuts and played around a bit on the boat, then headed up stream to check on the shuttle one last time before lunch. This is John, he’s many parts of our brand. He’s the CFO, part of R&D, my father, and my best friend. I owe everything that I am, and the entire start of our brand to him. I could go on for  72 more paragraphs about how awesome he is, but you can just take my word for it, he’s a one-of-a-kind-kinda-guy. Family first. In this shot you can also see how close we got to the shuttle. We got as close as you can get before it was mounted. Beinf on the boat and off-pier was awesome because we didn’t have to deal with any crowds, it was a no-brainer.

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Here’s one more shot of the shuttle before we turned in and parked The Beast back in her spot…can’t get this shot from the piers. If you’re ever interested in going to the Intrepid and checking out the Space Shuttle Enterprise (you’ll be able to get close and under it, but not close enough to touch it), the “Space Shuttle Pavilion” opens to the public on July 19th.

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Time to head up to Daisy May’s for some real deal BBQ action.

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This place isn’t about being fancy. Once you walk in you’ll know what I mean. The area you walk into is a serving area…go in and get what you want. once you’ve ordered, you go through a small hallway and sit anywhere you can find a seat in what looks like an indoor picnic area. Aside from their BBQ, they’re also known for their sweet tea. We got ourselves some ribs (half dry rub, half bbq sauce) with a side of slaw and macaroni & cheese. Make this your lunch pitstop after you check out the Enterprise and Intrepid. It’s located on 623 11th Ave. (corner of 46th street) and has been featured on Food Network’s “The Best Thing I Ever Ate,” Oprah, New York Times, Time Out NY, Food & Wine, Vogue, and lots more. If you wanna know what it looks like on the inside…go!

That sums up part of the day…talk to you soon.

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iPhonesia

On June 7, 2012, in press, by True Feel

Here are a few random shots taken with the iPhone from the past few weeks…

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truefeel clothing

truefeel clothing

truefeel clothing

truefeel clothing

truefeel clothing

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truefeel clothing

truefeel clothing

truefeel clothing

truefeel clothing

truefeel clothing

truefeel clothing

If you have any shots of yourself or someone else rocking our gear, send it to us at photos@true-feel.com and get some press. Who knows, this could be a secret contest where you can win some swag! Hmm…

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Middle America.

On May 15, 2012, in press, by True Feel

This past weekend we flew into Denver, Colorado and took a road trip into North Platte, Nebraska to visit family and friends.

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If you’ve ever been to the center of the country, you know how different life is from coastal living. John Denver was right, the Rocky Mountains are serious.

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On our way from Colorado to Nebraska, we had to make our first pitstop at Taco John’s. If anyone has been to this West-Mex fast food joint, you know how ridiculous the Potato Ole’s are. They’re not tator tots…they’re amazingly fried potato discs with a secret seasoning that compliments any meal. Just when you think it can’t get better, you can dip it in sour cream, then nacho cheese (in that order). It’s like a savory flavor explosion that’s as addictive as it sounds. If you ever have the chance to stop and eat there, go for it.

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Now that our stomachs are full, we hop back in the truck and continue our trek to Nebraska. It’s about a 4-hour drive east of Denver. When you’re there…you know you’re there.

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Nebraska is known for a few things: Buffalo Bill, corn, Union Pacific Railroad, corn, having more cows than human population, The Huskers, and corn. These giant silo-like cylinders are full of corn. It’s insane.

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Just around the corner from the CO-OP you’ll find the center of town where the courthouse is located…

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You’ll also find Chinese restaurants…

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Whiskey Creek Steakhouse…

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White Horse Video…

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Hotel Pawnee…a once bustling retirement hotel with a grand ballroom, now defunct and run-down but admittedly very cool to look at.

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At the courthouse you’ll find this statue of a Native American chief from the Sioux Tribe, which once adorned “Sioux Lookout”, the highest point of Lincoln County, Nebraska. Around a decade ago it was moved and brought into the center of town for preservation.

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The amount of unoccupied open land is second to none. This is the Wild West…this is Nebraska.

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All across the state you’ll find thousands of miles of railroad tracks as far as the eye can see in both directions, but; North Platte boasts Bailey Yards, the largest railroad yard in the world.

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The trains haul a variety of goods from cargo and consumer goods to fuel and coal…and these trains can be miles long…that’s a lot of coal.

truefeel clothing

truefeel clothing

All in all, it was another awesome trip to middle America. If you ever get the chance to go, we suggest you do.

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Owls & Lions – In the studio pt.1

On May 10, 2012, in press, by True Feel

Adam Yauch – MCA – RIP

On May 5, 2012, in press, by True Feel

When we heard that Adam Yauch (MCA) of the Beastie Boys passed away yesterday, it was more than just a loss. He was a pioneer to early hip-hop and part of something amazing. Listening to the Beastie Boys can set anyone back to a time in their life when they first heard their music. These weren’t just 3 kids from Brooklyn, they were hip-hop…they were music, and that’s all there is to say.

truefeel clothing

truefeel clothing

Adam was a musician, a filmmaker, a director, a husband and a father. He died at age 47 from cancer, but he will live on forever and his music will play on and on, and on and on… RIP MCA.

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And now, for the encore:

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