On September 22, 2014, in press, video, by True Feel

Check out the song of the week by Sheppard. This one is titled “Geronimo” and it’s got a great feel. The band is made up of 3 siblings, plus 3 additional members that all come from Australia.

Check out their site at and enjoy the great music.

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Take Me to Church.

On June 3, 2014, in press, by True Feel

This is probably one of the most controversial/symbolic videos we’ve posted to date, and it’s definitely not for everyone. It delivers a very powerful message that Hozier speaks through his lyrics and by using strong visual representation. The song serves simultaneously as a message about human rights, a commentary about Hozier’s upbringing in what he calls a “cultural landscape that is blatantly homophobic,” and a strong statement about the institutional homophobia in Putin’s Russia.

Watch it here:

All visuals aside, this is one of the best songs we’ve heard in a while now and it didn’t take long to go viral. To learn more about Hozier and his take on Gay Rights, Sexuality and Good Hair, check out this article.

Oh, and if you’re wondering what’s in the locked box…it’s called a MacGuffin. A MacGuffin is a plot device in the form of some goal, desired object, or other motivator that the protagonist pursues, often with little or no narrative explanation. The specific nature of a MacGuffin is typically unimportant to the overall plot. The most common type of MacGuffin is an object, place or person; other types include money, victory, glory, survival, power, love, or other things unexplained. You’ve seen these in many movies whether you realized it or not. Movies like Star Wars, Pulp Fiction, Alfred Hitchcock movies, and more.

Now go to church…or don’t.

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We’re Gonna Stay Up Late Tonight…

On January 11, 2013, in press, by True Feel

…Under the Stars. This week’s “Friday Fave” goes to Morning Parade’s second single off their debut-album, the song, “Under the Stars.” So catchy, so feel-good, so True Feel. Enjoy!


The Chevin / Champion

On November 30, 2012, in press, by True Feel

For your listening pleasure…The Chevin – Champion.

Happy Friday Everyone. Have a great weekend.

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Ray LaMontagne

On November 20, 2012, in press, by True Feel

Last night, we headed over to the Wellmont Theatre, in Montclair,  to catch a sold out show of Ray Lamontagne.

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We’ve all been real big fans of Ray for a long time now, but have never able to catch a show because of consistently bad timing. We were not only amped for this show but felt honored to be able to share such an intimate venue space, like the Wellmont, with such a massive, raw talent.

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There was no opening act, just a simple setup. Ray, himself, doesn’t need an introduction. (I mean, the guy single-handedly sells out venues within hours…)  We came for one reason, and one reason alone…the man himself. (Yes, we’re fawning a bit, sue us!)

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“Solo acoustic evening” that it was, Ray just played his songs and told his stories, accompanied only by his jack-of-all-trades instruments, Zack Hickman on bass, organ, ukelele, and whatever else the song called for. (In short, he’s a humble guy, born and raised in Maine…with over a million dollars in the bank and spending a majority of his time in his home without running water…that he built himself!) He’s a prime example of living the simple life and doing only what he loves.

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Having been to dozens of concerts/shows, we  weren’t sure how tough it would be to rank this one against the rest. Once the show ended, it wasn’t a difficult conclusion to draw: This was easily one of the best live performances we had ever witnessed. (And to think, he didn’t need anything more than a few spotlights and his own talent…no light show, no lasers, no smoke…just his voice and his guitar.)

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To avoid (or stop, depending on how you read this article) sounding like a teenage girl fawning over Bieber, we’ll give Ray some much due respect and simply say this: That was one hell of a show. Well played, sir.

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On November 21, 2011, in press, by True Feel

TrueFeel Clothing

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On September 4, 2011, in press, by True Feel

Hurricane Irene…I’m so sick of her it already. She came through and gave us more rain and wind than we would have liked, but; what can we say? (Besides, “Ugh.”) Not only did roads get flooded or completely washed away, but houses were destroyed, cars were smashed, trees fell, AND today is the first full day of power since last Sunday. (That’s 5 full days with no power, ouch). For a day after Irene passed it still wasn’t safe to go outside. The ground was so over saturated that trees were still falling from the high winds. We thought losing power was bad, but; what made it worse was the fact that roads that once existed were completely missing, making it impossible to go anywhere. If you could somehow find your way around, the roads that didn’t wash away were flooded beyond the ability to pass (even with your lifted trucks…too bad). To give you all a better idea of the scene, I went out during the hurricane to get some shots for you…enjoy.

To the left used to be a small pond that turned into a waterfall. The water was above my ankles when I took this shot.


This once was a road. It was completely washed away and a massive ditch was left in its place. You can see part of the road that stayed alive on the right side along with all its layers.


Another road being washed away exposing drainage pipes and leaving guardrail posts dangling in mid-air.




This wall has an opening for water to come through and pass along the road. Looks more like Niagra Falls and you can see water ripping in from the left side also. The amount of water was unreal.


It was no secret where the water made it’s way through…


Look closely, you’ll notice a Jeep with powerlines added for extra “danger” factor.


Fallen trees…lots of firewood…at least we got something from Irene, hella good.





The grass you see went straight across before Irene came to play. Rushing water and rocks passing through creating a gorge that’s 8 feet deep.


Clean-up tools…


Goodbye, Irene…


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Aqua. Limited.

On August 7, 2011, in press, by True Feel

Limited print Aqua tee coming soon… Like us on Facebook to be notified about release. Don’t miss out, and don’t say we didn’t warn you!


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Droppin’ Lines.

On August 1, 2011, in press, by True Feel

This weekend was a little different than most weekends we experience on our home grounds in Jersey. At 5pm this Friday, a tornado passed right through our area uprooting trees, taking rooves off houses, snapping telephone poles and power lines like twigs…what a surprise. Days were hot and nights were dark for 37 hours until 6:55am Sunday morning when we got power back. Here are some photos to give you an idea of the damage…








Then things cleared up and it was a beautiful thing…


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Butch Walker.

On July 26, 2011, in press, by True Feel

Ok, so I recently had the absolute please of attending and shooting a Butch Walker concert at Webster Hall for the first time. I’ve been listening to Butch Walker for a few years now and really didn’t know what to expect when I was standing on stage with him snapping shots. Wait…On stage? Yes. Not only was I lucky enough to get invited to his concert, BUT I was also given a PhotoPass and was physically standing ON the stage to get my shots on. Aside from being a musician, Butch is a singer-songwriter, and producer. Many songs he’s written for other artists have been hits, including Avril Lavigne, American Hi-Fi, Pete Yorn, Fall Out Boy, All-American-Rejects, The Academy Is…, The Cab, Saosin, Weezer, Dashboard Confessional and plenty more, but I think you get the idea.

He started his performance with a 3-song acoustic set to warm his vocals up along with the thousands in attendance.




Then it was time to rock out. It must feel good to have so many people singing along to ALL original songs that HE personally wrote. He is great to listen to, but even greater live when you get to see him perform.






There really were no limits for Butch on stage this (or any other) night. He even went as far as grabbing a pair of drum sticks and soloing on a music stand for 5 minutes and even that sounded awesome.


Then he hopped down off stage and had all these listeners getting low to the ground (you can’t tell but they are all squatting…Butch isn’t that tall). I happen to have a great vantage point for this shot…


As the show came to a close about 2 1/2 hours later, he sang a few of his favorite songs off his album “Sycamore Meadows” to wrap things up.



I don’t know if i’ve ever personally seen a musician with more talent than Butch Walker at a performance. This was a great experience and i’m thankful for being given the opportunity to capture it all from the best seat in the house with no interference. If he’s ever in your area…go check him out with all your friends, you’ll be glad you did. Check out his new album “The Spade” dropping August 30th. Listen to his new song “Summer of 89′” now here (*EL).

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