Take Me to Church.

On June 3, 2014, in press, by True Feel

This is probably one of the most controversial/symbolic videos we’ve posted to date, and it’s definitely not for everyone. It delivers a very powerful message that Hozier speaks through his lyrics and by using strong visual representation. The song serves simultaneously as a message about human rights, a commentary about Hozier’s upbringing in what he calls a “cultural landscape that is blatantly homophobic,” and a strong statement about the institutional homophobia in Putin’s Russia.

Watch it here:

All visuals aside, this is one of the best songs we’ve heard in a while now and it didn’t take long to go viral. To learn more about Hozier and his take on Gay Rights, Sexuality and Good Hair, check out this article.

Oh, and if you’re wondering what’s in the locked box…it’s called a MacGuffin. A MacGuffin is a plot device in the form of some goal, desired object, or other motivator that the protagonist pursues, often with little or no narrative explanation. The specific nature of a MacGuffin is typically unimportant to the overall plot. The most common type of MacGuffin is an object, place or person; other types include money, victory, glory, survival, power, love, or other things unexplained. You’ve seen these in many movies whether you realized it or not. Movies like Star Wars, Pulp Fiction, Alfred Hitchcock movies, and more.

Now go to church…or don’t.

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