Take Me to Church.

On June 3, 2014, in press, by True Feel

This is probably one of the most controversial/symbolic videos we’ve posted to date, and it’s definitely not for everyone. It delivers a very powerful message that Hozier speaks through his lyrics and by using strong visual representation. The song serves simultaneously as a message about human rights, a commentary about Hozier’s upbringing in what he calls a “cultural landscape that is blatantly homophobic,” and a strong statement about the institutional homophobia in Putin’s Russia.

Watch it here:

All visuals aside, this is one of the best songs we’ve heard in a while now and it didn’t take long to go viral. To learn more about Hozier and his take on Gay Rights, Sexuality and Good Hair, check out this article.

Oh, and if you’re wondering what’s in the locked box…it’s called a MacGuffin. A MacGuffin is a plot device in the form of some goal, desired object, or other motivator that the protagonist pursues, often with little or no narrative explanation. The specific nature of a MacGuffin is typically unimportant to the overall plot. The most common type of MacGuffin is an object, place or person; other types include money, victory, glory, survival, power, love, or other things unexplained. You’ve seen these in many movies whether you realized it or not. Movies like Star Wars, Pulp Fiction, Alfred Hitchcock movies, and more.

Now go to church…or don’t.

Share
Tagged with:
 

I’m literally can’t even-ing…

On May 20, 2014, in press, by True Feel

Watch this and laugh:

Share
Tagged with:
 

A Box of Awesome

On June 17, 2013, in press, by True Feel

One of our clients dropped by this week to pick up their order and gave us this box of awesomeness. We always love these sorts of gifts that you can’t “technically” buy. It’s a sweet form of gratitude and we always appreciate that. Here is what was handed to me…

truefeel, tf, streetwear, mars, M&Ms, candy, sweet, awesome

We did do something nice, and will continue to do so. Good thing we went to the dentist last week for some cleaning. Now it’s time for the good stuff.

Let’s see what’s inside…

truefeel, tf, streetwear, mars, M&Ms, candy, sweet, awesome

This is amazing, and the best part is, is that what you see is only the top layer! This turned out to be a pretty good day.

Share
Tagged with: