Legalize LA.

On September 26, 2011, in press, by True Feel


Purchase this tee online here.


Art Is Not A Crime.

On September 20, 2011, in press, by True Feel

Growing up in a time when street art has such an impact on the youth, and the new direction of art in general is something that should never be taken for granted. There are many influences that have always been in the game including Saber, AWR, MSK, Kaws, NORM, Shepard Fairey (Obey), Banksy, Ron English, The Seventh Letter Crew, Revok, Alex Pardee, Juxtapoz magazine, RIME, and so on. Coming from a place where art was knwon to be on canvas, to now where there are murals on the streets, it’s come a long way in a positive direction. This doesn’t include a quick tag that someone did under your local highway overpass that looks scrappy…we’re talking about true works of art that collectors around the world would pay premiums for if they could (but the best part is they can’t, it’s for all of us to share equally). Los Angeles (formerly known as the “Mural Capitol of the world”) is getting hit…hard, and it’s not fair. Being an East Coast resident, I can honestly say my favorite place on the west coast is Los Angeles, for many reasons, but especially one…the art. You can walk the streets one day, then again the next day and see a piece put up by one of your favorite street artists overnight. It gives you that mysterious “wow” feeling. You look around and try to figure out how they probably got to where their work is, you look around to see if maybe they’re hanging around to catch some reactions, or just knowing that they were at the same place as you at the same time is pretty awesome. It might not seem like much, but if someone who was amazing about something your passionate about was where you are, you’d feel the same way. Now, enough about that and onto what’s going on with Saber and how he’s currently owning Los Angeles…



Statement from the Artist:

End Mural Moratorium. Art Is Not A Crime…

The reason I hired five jet planes to sky write over City Hall and downtown Los Angeles is to bring awareness to how ridiculous a moratorium on public art is.


The city states that all public murals are signage, effectively banning art from the walls of Los Angeles. And it is removed at the taxpayers’ expense. Money is given to private graffiti removal companies, who have broken onto private property to paint murals beige. The owners of small businesses where murals have been painted have been harassed and threatened with fines if they do not remove the artwork. Police officers raid homes and places of work, intimidating artists and building owners. During this time of economic crisis, “mural signs” are an easy target for the city to extract money. This moratorium is a clear violation of the first amendment right to free speech and enforcement for these unreasonable laws is a complete waste of taxpayer funds.


To put things in perspective I recently visited the beautiful set of murals inside the Terminal Annex Building on Alameda. This mural by …was painted in 1941-44 and was funded by the “Works Progress Administration” (WPA). Murals are just a part of the legacy of a national program that put the country to work during the Great Depression.

Fast-forward to the Great Recession, taxpayer money is now used to obliterate all traces of the artwork my generation have created. I believe this is city-funded censorship pushed by lawmakers with personal vendettas. Potential jail time is more probable for us than the opportunity of creating an artistic legacy for the next generation. In a city that used to proudly call itself the “Mural Capitol Of The World,” the officials who enforce this ban should be ashamed to call themselves “Angelinos.”

Art Is Not A Crime… End Mural Moratorium.


SABER is no stranger to big statements; in 1997 the artist executed the world’s largest graffiti piece on the concrete bank of the LA river. His latest target is City Hall and the unconstitutional mural moratorium that has been force for several years. Los Angeles, The Mural Capital of the World, has been able to find massive amounts of public space for corporate advertisements, but not for works of art. The city spends more than $10,000,000+ on graffiti abatement programs, but none on mural programs that divert young artist to legal walls to display their art. Existing murals are crumbling and the city’s best artists are forced to go to Europe and other US cities to display their largest and best works.

To support Saber and help offset the cost of this you can buy that flag shirt he is wearing on his website.

Once again Saber has done what no one else has done. Tell Mayor Villagaigosa and the L.A. City Attorney’s office to end the mural moratorium now.

Petitions by|Start a Petition »







…and yes, it is unbelievable that this can be done by jets in the sky. Legalize Art!


Hey thanks!

On September 18, 2011, in press, by True Feel

So, every now and then we recieve an unexpected, but much appreciated, package in the mail. The feeling you get when you see the UPS/Fed-Ex driver stop at the office when you haven’t ordered anything is awesome! it usually means someone was thinking about you or they have something neat they wanna give you. We’re constantly getting new things sent to us and got some especially cool goodies in the last 2 weeks for which we’d like to say, “Thanks!”.

Thanks Vector, for sending us rolls of all different vinyl types to test out and share with all of our fans and followers! 2 rolls of matte white, matte black, cobalt blue, and a roll of transluscent unpunched red will be a nice addition to our sweet vinyl collection we currently use.




Thanks to Image1Impact for this awesome straight edge tool/ruler for cutting more accurately and safely…


Aside from a dope ergonomic grip design, it comes in a real cool anodized purple color with laser etched measuring guides and a medical grade stainless steel blade guide so you won’t ever catch your blade on the edge and mess up your cut.


Of course, they haven’t forgotten about adding a grip to the bottom so the material you’re cutting OR the straight edge won’t move on ya…


A printer? You’re kidding? Nope! We were sent a brand new Canon PIXMA Pro9000 Mark II printer…



I must admit that, although I shoot all Nikon all day, this printer rocks when it comes to desktop printers. It features an 8-color dye-based ink system and the ability to print full bleed photos at 13×19 WITH a resolution of 4800 x 2400 dpi, damn! I can’t wait to set this thing up and test it’s skills.

Last, but not least important, thanks a lot to Pool Vodka for this unexpected treat. Pool Vodka is a new brand of vodka that is independently owned and distributed in the New York metro area by BevKo, LLC. This vodka gives a whole new meaning to “Pool parties.” This triple distilled premium vodka infused with a blend of 100% natural fruit goes down smooth on the rocks, or you can have it a variety of different ways, including: CosmoPOOLitan, Pee in the POOL Martini, Skinny Dip, the Cannonball shot, etc. For Creator/Owner Bryan O’Reilly, this was a big move that took 2-years of testing and planning before it came to life.


Even the logo on the bottle was made out of custom die cut metal as an ambigram (reads the same right side up and upside down).



Follow Pool Vodka on Twitter @poolvodka and stay up-to-date with news and upcoming events.

Thanks a lot to Bryan O’Reilly for the bottle of Pool for our crew.

*If you’d like us to blog about your product, your band, clothing label, or if you just want to send us some neat stuff, it’s always welcome. Send any items to the P.O box and we’ll be sure to post it on our blog with a description to share with our friends and family around the world.

True Feel Clothing
Attn: Marketing
P.O. Box 1243
Vernon, NJ 07462

To join our Street-Team and get hooked up with a True Feel sticker pack, shoot us an email at: with your name and address and we’ll send your pack out within 2-3 business days.

Ok, my eyes are starting to hurt…bye for now.


Stick ’em up.

On September 14, 2011, in press, by True Feel

We constantly get emails asking us: Who prints your stickers? Can you send us some free stickers? Can you make stickers for me? The answer to those questions is always..”We do, yes, and yes!” We took the time to come up with a seperate business plan, seperate marketing strategy, and create a site that gives details about what we do and how we can do it for you. It took quite a bit of planning before we began to create our website for our newest venture…StickerSteeze. The site has just been launched and a new facebook page has been created. Check out our site and head over to our StickerSteeze Facebook page and “like” us!



For a free StickerSteeze sticker and a few other goodies, email us at

Spread the word…Thanks guys!


Fueled By Ramen – 15th Anniversary

On September 9, 2011, in press, by True Feel

So those of you who are into musis and know the scene fairly well, you know the label Fueled By Ramen owned by John Janick and Vinnie Fiorello (of Less than Jake). It has now been 15 years since the day it was created and what better way to celebrate, other than to throw a kick-ass concert in NYC’s very own Terminal 5. We wanted to attend this Wednesdays show since the line-up consisted of: This Providence, The Swellers, The Stereo, fun., and of course, Paramore. Being as this was going to be Paramore’s last show of the year, we made sure we were not only in attendance, but had the ability to get around to get shots from all different vantage points.














If you missed the action, check out the videos of this Wednesdays concert here.

Happy Friday everyone, have a great weekend.

Twitter: @TrueFeel2005
Like us on Facebook: TrueFeelClothing


Great Scott!

On September 8, 2011, in press, by True Feel

This morning in Los Angeles, something very special happened. The meeting about a much anticipated, and most unique pair of sneakers was held by Nike CEO, Mark Parker and designer Tinker Hatfield. Then, the 2011 Nike Mag was unveiled. This shoe was worn by Marty McFly in Back to the Future II and will be sold exclusively on Nike’s ebay page at 11:30pm EST. They are limited to 1500 pairs, so if you want a pair, have your payment method ready and don’t be afraid to spend on it. This is an epic release, and what’s even better than the release itself, is that 100% of the proceeds go to Michael J. Fox’s Parkinson’s Research Foundation. Total sales will be added up and matched by Sergey Brin (Nice!).

Without further ado…

Nike Mag

Nike Mag

Nike Mag

Nike Mag

Nike Mag

Nike Mag

Nike Mag

Nike Mag

Nike Mag

Nike Mag

Nike Mag

“When this baby hits 88mph, you’re gonna see some serious shit.” -Doc

Consider the 88mph mark hit.




Finally Relaxing.

On September 7, 2011, in press, by True Feel

Long day…time to finally relax and do NOTHING!


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On September 6, 2011, in press, by True Feel

Before I start this post, I’d like to start by thanking everyone who sent emails showing their concern during Hurricane Irene. We received over a hundred emails from people all over the US asking us how we’re holding up. We tried to get back to most of you via iPhone, but it was a bit tough since we were tackling other issues (flooding in our facilities, trees falling and 5 days without power, to name a few). So, to those whom we weren’t able to respond to; thank you for asking and all is well.

Another question we were asked was, “What did you do to prepare for the hurricane?” The answer to that question is…we attended a wakeboarding competition. It was a great time with a great crowd. It was a perfect time to get some wakeboarding in just before things got nasty. There were a few points during the competition where the sky got pretty grim and opened up but it wasn’t enough to slow down this event. Because of the gnarly weather we decided not to bring a camera, so pardon the photo quality and be thankful we had an iPhone.


If there was someone you’d expect to be at this event, it would be Red Bull…obviously.


This inverted little dude is non-other than Paulie Koch. With titles such as 2010 NJ Wakeoff Outlaw Champion, USA National Champion, WWA World Champion, and more. It was no surprise he was killin’ it out there. Pretty awesome for a 14 year old with sponsors like Fox Racing, GoPro, Nautique, Body Glove, Liquid Force, and Performance S&S. If you don’t recognize him from nationally televised wakeboarding events, you may recognize him from his very own show he has on the Disney Channel, “Getcha Head in the Game.” He’s an inspiration for both the young and the…not-as-young.




Overall, it was a great event. We got to meet up with some old friends and make some new friends. After the event, the water was cleared and boats were being taken out to prevent any damage from the upcoming weather. On the contrary, we decided to drop the boat in and do a little wakeboarding for ourselves. We got about 40 minutes of riding in before the sky turned black and began raining so hard that it felt like little nails. So, not much for preparation, but we tried to make the best of the weather we were given.



On September 4, 2011, in press, by True Feel

Hurricane Irene…I’m so sick of her it already. She came through and gave us more rain and wind than we would have liked, but; what can we say? (Besides, “Ugh.”) Not only did roads get flooded or completely washed away, but houses were destroyed, cars were smashed, trees fell, AND today is the first full day of power since last Sunday. (That’s 5 full days with no power, ouch). For a day after Irene passed it still wasn’t safe to go outside. The ground was so over saturated that trees were still falling from the high winds. We thought losing power was bad, but; what made it worse was the fact that roads that once existed were completely missing, making it impossible to go anywhere. If you could somehow find your way around, the roads that didn’t wash away were flooded beyond the ability to pass (even with your lifted trucks…too bad). To give you all a better idea of the scene, I went out during the hurricane to get some shots for you…enjoy.

To the left used to be a small pond that turned into a waterfall. The water was above my ankles when I took this shot.


This once was a road. It was completely washed away and a massive ditch was left in its place. You can see part of the road that stayed alive on the right side along with all its layers.


Another road being washed away exposing drainage pipes and leaving guardrail posts dangling in mid-air.




This wall has an opening for water to come through and pass along the road. Looks more like Niagra Falls and you can see water ripping in from the left side also. The amount of water was unreal.


It was no secret where the water made it’s way through…


Look closely, you’ll notice a Jeep with powerlines added for extra “danger” factor.


Fallen trees…lots of firewood…at least we got something from Irene, hella good.





The grass you see went straight across before Irene came to play. Rushing water and rocks passing through creating a gorge that’s 8 feet deep.


Clean-up tools…


Goodbye, Irene…


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